Built To Last: Social Influence In B2B
In discussions about how to find the influencers that the business customer values – the conversation often segues into various online tools which gauge influence metrics. Tools such as Klout or Kred-...
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What’s A Company Like You Doing In A [Social] Place Like This?
Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums? Better yet, are your social savvy responding to the customer service...
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The Digital Customer And The Real Return On Engagement [Video]
What is the real return on engagement, and how has the digital customer changed the scope and scale of how we interact with real customers via the social web? Recently, Chris Brogan and SAP’s Jamie...
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Has Our Attention Span Become Too Short For Video?
I spent the early half of Feb 11th week at MediaPost’s Social Media Insider Summit – a 3-day event where vendors and agencies learn from and engage with brands participating in all aspects of social...
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8 Social Technology Trends Enabling (or Disabling) Customer Engagement
Some of the many challenges for sales, marketing and customer service professionals today are personalized, meaningful customer engagements across the social web – interactions that are tailored...
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6 Ways B2B Marketers Can Use Paper.li For Contextual Marketing
When we said our goodbyes to Google Reader last month, B2B marketers were looking for ways to fill a void of a content curation staging place. Relevant curation of content and contextual marketing can...
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Unlock The Science of Relationships And Sell The Social Customer
Social Cues Science World Report disclosed recently that the more the number of past romantic relationships a study participant had, the more interests they list on their Facebook profile. Until the...
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Cyber Monday Preview: Why Alibaba’s Customer Service Is Better Than Yours
Free shipping does not a loyal customer make The reason that Alibaba is serving customers better than you, can be summed up in two words: margins and shipping. According to eConsultancy, Amazon’s...
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The Way Of The Peaceful Marketer
A peaceful marketer? In a real-time, socially-networked, mobile-driven, digitally-connected world? One of the best books I read in college wasn’t a text book. It was recommended by my computer science...
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Your Weapon Of Mass Engagement: Engaging Your Partners Like Never Before
Partner engagement is mission-critical to a successful business partner relationship. Although the nature of the partner relationship may vary by company or industry; you’ll still be taking a journey...
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